ORGANIZATIONAL COMMUNICATION AND ITS IMPACTS TO THE WORK QUALITY

Abstract

This study examined the dynamics of organizational communication at Amanagappa Advertising Digital Printing in Sinjai and its impact on work quality. The research aimed to identify the types of communication, analyze the language functions and figure out the barriers affecting communication efficacy. Through a descriptive qualitative method, including observations and semi structured interviews with the business owner and employees, the study reveals three key findings. Firstly, it identifies the use of downward, upward, horizontal, and diagonal communication, each playing a vital role in maintaining clarity, empowering employees, fostering teamwork, and ensuring cross functional collaboration. Secondly, the analysis of language use, based on Jakobson's functions, demonstrates its critical role in conveying information, expressing emotions, directing behavior, building relationships, clarifying meanings, and ensuring effective communication. Thirdly, the study uncovers various communication barriers, including psychological, semantic, physical, and technical challenges that hinder effective communication and negatively impact work quality. Addressing these challenges involves leveraging diverse language functions and implementing strategies to mitigate barriers, thereby enhancing communication processes. The study concludes that optimizing organizational communication can foster a collaborative environment, improve work quality, and ensure customer satisfaction, contributing to the company success.