GENDER REPRESENTATION IN NUSSA AND RARA: A SARA MILLS' FEMINIST DISCOURSE ANALYSIS

Abstract

The aim of this research is to find out how gender representation is implemented in Nussa and Rara animated series by using Sara Mills' Feminist Discourse Analysis. The data source of this research is one of the episodes of Nussa and Rara animated series entitled “Jaga Amanah”. By using Sara Mills Feminist Discourse Analysis, the researchers analyze two aspects, namely subject-object position and reader position. The results showed that there is a subject-object position found that Nussa as a male character is more often presented as a dominant subject who has an active nature, easily judges someone, and easily makes decisions. Meanwhile, Rara, who acts as a female character, is represented as an object who has a submissive nature and does not express much opinion. So it can be seen that gender representation in the Nussa and Rara animated series tends to have traditional stereotypes that place men as strong characters while women are represented as soft and submissive figures. However, through reader position analysis, it can be concluded that women can have a dominant role if there are influencing factors such as mother-daughter relationships and circumstances in the story. This research is expected to be able to provide new contributions both practically and theoretically.