THE PERSONIFICATION OF ARTIFICIAL INTELLIGENCE IN GOOGLE ASSISTANT

Abstract

Artificial intelligence (AI) has permeated many facets of human life in the digital age, notably through virtual assistants like Google Assistant. This research applies Fairclough's Critical speech Analysis (CDA) method to examine the speech that Google Assistant uses to create AI personification. Direct communication with Google Assistant was used to collect the data, which was then examined using the three-dimensional CDA model. The study's findings demonstrate how Google Assistant uses language techniques to present AI as a perceptive, intelligent, and human-like being. The limits of AI, however, continue to influence users' expectations and engagement styles with this technology. This study sheds light on the construction of discourse in AI and its consequences within the ethical and social framework of AI. These results emphasize how crucial it is to comprehend how users' experiences and perceptions of artificial intelligence are impacted by language tactics in AI.